Writing a clear and concise job post that effectively communicates what the job is and the ideal candidate for the position is the key to attracting the right applicants. While getting a lot of interest for a positon is good, it’s more important to generate interest from the candidates you are trying to attract.

The truth is that most candidates only look at your job post for about 30 seconds. If you fill your post with unnecessary, vague and difficult to decipher words and phrases, you risk losing candidates.

“As a hiring manager, sometimes you turn off an otherwise excellent candidate because you didn’t nail the details in your job listing. The language you choose to use is much more powerful than you might think. The right words can entice the perfect candidate, and the wrong words can push them away without a second thought, or even reel in applicants who aren’t the right fit,” says Bizzy Coy from Media Bistro.


1. Industry Buzzwords:

Industry specific buzzwords and jargon can create confusion and could cause qualified candidates to shy away from applying.

2. Crazy Job Titles:

Stick to the basics. Creating unique job titles that no one has heard of before will make it less searchable online, and make it more difficult for applicants to understand what the role entails.

3. A Minimum Number of Years’ Experience:

If your post requires that a candidate have 7 years’ experience, you automatically lose out on qualified candidates with 5 or 6 years’ experience who are completely capable of doing the job.

4. Cliché Phrases:

Common clichés lose their meaning and don’t mean anything to applicants. Common cliché phrases such as detail oriented, self-starter, strong multitasker, effective communicator, and results driven don’t add anything to the post. They also don’t do much to help applicants understand the type of candidate you are seeking.

5. Trendy Words:

In an effort to appear young and fresh, many companies use trendy words or phrases in hope of attracting younger talent. Using words like guru, superstar, ninja, growth hacker, thought leader, and other phrases can actually turn off many of the people you want to apply for the position.

The best thing you can do with your job ads is to keep them short and to the point. Avoid using unnecessary words and vague phrases, and use language that is evergreen so your job ad can be reused in the future.

Felicia Smith

Felicia is the manager of human capital solutions at AugmentHR. With over six years of recruitment experience coupled with multi-faceted HR roles, Felicia is an expert in matching people with the right role and environment. She has worked in many different industries, including investment banking, HR consulting firms, medical, and commercial. Understanding people is one of her strengths, and she has recruited at every level, from directors, project managers, and engineers to operators and general labourers. Her ability to network and develop relationships has been a key tool to her success. With approximately two years of experience managing people and creating a positive work environment, Felicia’s diverse skill set makes her a well-rounded individual. Her business education and background help her identify different business needs and human capital solutions.

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